Event Profile

CN-2019 March B-School Communications and Development Symposium

Date(s):
March 10 — 12, 2019
Venue:
Sheraton Sand Key Resort
1160 Gulf Boulevard
Clearwater Beach, FL 33767-2703 
Website:
https://www.aacsb.edu/events/conference/2019/b-school-communications-development
Description:
N/A
2 
  • All symposium sessions and times are subject to change - check back regularly for the latest schedule.
  • 10:30am - 6:00pm Symposium Check-in and Information
  • 11:00am - 12:30pm Development Professionals Affinity Group Meeting
  • 2:00pm - 4:00pm Marketing and Communications Affinity Group Meeting
  • 4:00pm - 5:00pm Discussion Starter: What Keeps You Up at Night?
  • 5:00pm - 6:00pm Welcome Reception
  • 8:00am - 9:00am Monday Continental Networking Breakfast
  • 8:00am - 12:00pm Exhibitor Showcase Open
  • 8:00am - 6:00pm Symposium Check-in and Information
  • 8:30am - 9:15am Breakfast Bonus Session (COMMUNICATION): Keep It Fresh
  • 8:30am - 9:15am Breakfast Bonus Session (DEVELOPMENT): Successful Fundraising at Small and Mid-sized Schools: Developing Relationships, Partnerships, and Effectively Telling Your Story
  • 9:30am - 10:30am Plenary I: Transformational Philanthropy
  • 10:30am - 11:00am Monday Morning Refreshment Break & Networking
  • 11:00am - 12:00pm (A1) COMMUNICATIONS TRACK: Friend-raising with Social Media: Why and How to Make a Crucial Investment Now
  • 11:00am - 12:00pm (A2) DEVELOPMENT TRACK: The How Behind the Why: Integrating Your Strategic Plan With Targeted Fundraising Goals
  • 12:00pm - 1:15pm Networking Luncheon and Conversations of 8
  • 1:15pm - 5:30pm Exhibitor Showcase Open
  • 1:30pm - 2:30pm (B1) COMMUNICATIONS TRACK: Utilizing Your Market and Customer Data
  • 1:30pm - 2:30pm (B2) DEVELOPMENT TRACK: Maximize Alumni Relations and Improve Donor Relations for the 21st Century
  • 2:30pm - 3:00pm Monday Afternoon Refreshment Break & Networking
  • 3:00pm - 4:00pm (C1) COMMUNICATIONS TRACK: Building a Brand on a Low Budget
  • 3:00pm - 4:00pm (C2) DEVELOPMENT TRACK: Engaging Business Advisory Boards
  • 4:00pm - 4:15pm Refreshment Break and Networking
  • 4:30pm - 5:30pm Bonus Session: From Chapter One to the Final Page: How Effective Storytelling Impacts the Customer Life Cycle
  • 6:00pm - 8:00pm Informal Networking Dine-Around
  • 7:30am - 11:30am Exhibitor Showcase Open
  • 7:30am - 1:30pm Symposium Check-in and Information
  • 8:00am - 8:50am Breakfast Bonus Session: Winning in Today's Media Landscape
  • 8:00am - 9:00am Tuesday Continental Networking Breakfast
  • 9:00am - 10:00am Plenary II: Aligning Your Brand Strategy with Fundraising Campaigns
2 
Bowman Kathleen Anthrop
Organization: Purdue University
Session: (B2) DEVELOPMENT TRACK: Maximize Alumni Relations and Improve Donor Relations for the 21st Century

Briggs Lorie P.
Organization: University of South Florida
Session: Plenary I: Transformational Philanthropy


LLorie Briggs is the director of communications and marketing for the Muma College of Business. She handles media relations, marketing, special events, social media, public relations, and whatever-else-the-dean-assigns tasks. She has been at USF since 2006. Briggs worked at Big Brothers Big Sisters of Tampa Bay for 14 years, eventually serving as vice president for community relations. She handled volunteer recruitment, media relations, crisis communications, and marketing. She earned bachelor’s degree in advertising in 1988 from USF. In 2013, she earned a master’s degree in media studies. Briggs occasionally serves as an adjunct instructor, teaching Intro to Public Relations Writing.


Collins Tara
Organization: University College Dublin
Session: Bonus Session: From Chapter One to the Final Page: How Effective Storytelling Impacts the Customer Life Cycle

Coody Niki
Organization: Georgia State University
Session: Plenary II: Aligning Your Brand Strategy with Fundraising Campaigns

Craven Katrina
Organization: University of Tennessee at Chattanooga
Session: Breakfast Bonus Session (DEVELOPMENT): Successful Fundraising at Small and Mid-sized Schools: Developing Relationships, Partnerships, and Effectively Telling Your Story


Katrina Craven is the director of marketing and communications for the Gary W. Rollins College of Business at The University of Tennessee at Chattanooga. She leads a team responsible for strategic marketing and communication efforts of the Rollins College of Business and for promoting its programs, events and initiatives to prospective and current students, alumni, donors, business leaders and other key audiences. With more than 15 years of experience in non-profit, tourism and higher education, she has a passion for compelling storytelling and for building great teams. Before joining the Rollins College of Business in 2013, she served as the public relations and marketing director for the Hunter Museum of American Art and spent most of her career in non-profit and tourism marketing. She is a graduate of The University of Tennessee at Chattanooga with a B.A. in Mass Communications.


Davis Cathi M
Organization: Seedhouse Creative
Session: Breakfast Bonus Session (COMMUNICATION): Keep It Fresh


Cathi has more than 20 years experience in marketing executive leadership. As a former VP of marketing for an international manufacturing company, along with her previous experience as an ad agency principal, Cathi has led the development of marketing business plans, served as internal and external brand evangelist and executed creative marketing solutions for brands and product lines. In her current role she runs a full-service marketing and graphic design agency based in Waco. A Texas Tech graduate, Cathi has called Waco home for the past 15 years. And yes, she’s met Chip and Joanna and been out to their famous farmhouse full of shiplap.


Dooley Robert
Organization: University of Tennessee at Chattanooga
Session: Breakfast Bonus Session (DEVELOPMENT): Successful Fundraising at Small and Mid-sized Schools: Developing Relationships, Partnerships, and Effectively Telling Your Story


Dr. Robert Dooley is Dean of the Gary W. Rollins College of Business at The University of Tennessee at Chattanooga. Recently, the College of Business received a historic, $40 million gift from Gary W. Rollins and Kathleen Rollins of Atlanta. It is the largest private donation in the university’s history and marks the first time a college has been named at UTC. As Dean, Dr. Dooley has pursued an aggressive strategy focused on supporting and enhancing student success, expanding academic programs through online offerings, developing key international partnerships, and strengthening ties with the area business community. Prior to becoming Dean of the Rollins College of Business at UTC, Dr. Dooley served as Associate Dean in the Spears School of Business at Oklahoma State University. Dr. Dooley has been a visiting instructor at China European International Business School in Shanghai and served as an international advisor to schools in the UAE and Oman. He received an honorary doctorate from Moi University in Kenya for his work on faculty development. His research is also published in some of the top journals in the field of management.


Druffel Sarah
Organization: Washington State University
Session: (D1) COMMUNICATIONS TRACK: The Keys of Powerful Communications


Sarah Druffel has served as the director of marketing and communications for the Carson College of Business at Washington State University since 2013 and has worked in marketing and communications for nearly 20 years. Sarah has worked primary in the non-profit, higher education, and governmental sector for most of her career and has a passion for helping to better her local community. Sarah uses her experience in marketing and communications to assist with promotion and awareness of the multiple non-profit boards she serves on. A proud Cougar aAlumna, she holds a B.A. in marketing and an MBA from WSU.


Elias Steven M.
Organization: Fort Lewis College
Session: (D2) DEVELOPMENT TRACK: Can You Really Raise Money for Diversity, Inclusion and Equity Initiatives?

Flynn Patricia M.
Organization: Bentley University
Session: (C2) DEVELOPMENT TRACK: Engaging Business Advisory Boards


Professor Patricia M. Flynn, PhD, Trustee Professor of Economics and Management at Bentley University, served as dean of the McCallum Graduate School of Business from 1992 to 2002. Pat’s research and teaching focus on technology-based economic development, corporate governance and women in business. Her publications include Technology Life Cycles and Human Resources and Turbulence in the American Workplace. Her work has been cited in The Wall Street Journal, The Economist, Business Week, Harvard Business Review, the Chronicle of Higher Education, The Irish Times, and Financial Executive. She has testified before Congress and appeared on NBC's The Today Show discussing the impacts of technological change on jobs and workers. Flynn is co-author of The Boston Club's Census of Women Directors and Executive Officers published annually since 2003. She is co-author of " 'Perfect Storm' on the Horizon for Women Business School Deans?" published in June 2011 in the Academy of Management Learning and Education (AMLE) journal. Flynn has served on numerous corporate and not-for-profit boards. She currently is a director of Columbia Funds. She previously served on the boards of Boston Fed Bancorp Inc., U.S. Trust, and The Federal Savings Bank, each of which was acquired. In the not-for-profit sector, Flynn currently serves on the Advisory Board of the National Association of Corporate Directors (NACD)/New England, the governing board of the Innovation Institute of the MA Technology Collaborative, on the MA Business Roundtable and as trustee of the Massachusetts Taxpayers Foundation. Since 2011, Flynn has served as co-chair of the United Nations PRME (Principles for Responsible Management Education) Working Group on Gender Equality, which involves over 500 business schools in 80 countries. In that role, she is currently co-editing two books: Integrating Gender Equality into Management Education, and Overcoming Challenges to Gender Equality in the Workplace. Flynn has a bachelor's degree in economics from Emmanuel College, and a master's degree and PhD in economics from Boston University. She has been awarded an honorary degree in Humane Letters from Emmanuel College; the Distinguished Alumni Award from Boston University; the Adamian Award for Excellence in Teaching, the Bentley University Scholar of the Year Award, and the New England Women's Leadership Award.


Hall Ishna
Organization: Emory University
Session: (D2) DEVELOPMENT TRACK: Can You Really Raise Money for Diversity, Inclusion and Equity Initiatives?

Hallett Erin E
Organization: Imperial College London
Session: (B2) DEVELOPMENT TRACK: Maximize Alumni Relations and Improve Donor Relations for the 21st Century


Erin is Head of Alumni Relations for Imperial College Business School in London and leads the Alumni Relations team to develop and implement the School’s alumni relations strategy. She also works closely with Imperial College’s Advancement team to develop lifelong, reciprocal relationships with alumni that support Imperial’s academic mission and help build its global reputation. Erin moved to London in 2015 from Canada. In Canada, she was Alumni Relations and Annual Giving Officer at the University of Victoria’s Faculty of Law. There she was responsible for developing the school’s alumni programming and cultivating relationships with alumni that led to philanthropic support.


Ham Sarah
Organization: AACSB International
Session: Bonus Session: From Chapter One to the Final Page: How Effective Storytelling Impacts the Customer Life Cycle


As the director of marketing and communications at AACSB, Sarah Ham is responsible for the leadership of the Marketing Value of Accreditation initiative, including establishing partnerships with marketing professionals and deans at accredited institutions to identify opportunities for market differentiation strategies. Ham is an adjunct marketing instructor at the University of Tampa (UT), where she has taught marketing strategy, services marketing, retail and distribution management, and principles of marketing. Ham graduated from Flagler College with a BA in English and earned her MS in marketing at UT, where she focused on branding and brand strategy.


Hawn Gigi
Organization: University of South Florida
Session: Discussion Starter: What Keeps You Up at Night?

Howell Kerri D.
Organization: Syracuse University
Session: (A1) COMMUNICATIONS TRACK: Friend-raising with Social Media: Why and How to Make a Crucial Investment Now


Kerri Howell is director of communications and media relations for Syracuse University’s Martin J. Whitman School of Management, a role she has held since 2014. Prior to joining academia, Howell served as director of public relations and marketing for St. Joseph’s Health in Syracuse, N.Y. for nearly 11 years. She has also worked in public relations management roles for various large companies and nonprofit organizations, including Lockheed Martin Corporation. She has also worked as a television news producer. After receiving her B.A. from State University of New York at Geneseo, she earned her M.S. in communications management from Syracuse’s S.I. Newhouse School of Public Communications, where she has served as an adjunct professor of public relations since 2004.


Irwin-Gish Sheri
Organization: University of Nebraska-Lincoln
Session: (D1) COMMUNICATIONS TRACK: The Keys of Powerful Communications


Sheri Irwin-Gish is the Executive Director of Communications, Marketing and External Relations at the University of Nebraska-Lincoln College of Business located in Howard L. Hawks Hall. In her role, leads the college-wide communications and marketing efforts and the external relations activities, which included all new building events from the unique Groundbreaking Ceremony to the the Open for Business event for the new building in fall of 2017. She joined the college in 2011 and helped develop a recruitment marketing plan and in the first five years, the college experienced a 58 percent enrollment increase in first-year freshmen. The first year after implementing the new plan, freshmen increased by 25.4 percent and transfers went up 15.8 percent. Additionally, she led the new building communications, marketing and external relations efforts, where $84 million was raised through private donations from alumni and friends (no state funds were used) for the 240,000-square-foot Howard L. Hawks building. Other projects including leading the creation of a new registration and payment system for the University to help with events, memberships and registrations, and the INSIDE NEBRASKA BUSINESS e-newsletter with text and video versions. Currently, she serves as the co-chair of the AACSB Marketing and Communications Affinity group and the RISE Lincoln Board of Directors. She is past chair of the Council for the Advancement and Support of Education (CASE) District VI. She earned her master’s degree from the University of Nebraska-Lincoln College Journalism and Mass Communications and is also a graduate of Leadership Lincoln.


Jackson Cynthia J.
Organization: Baylor University
Session: Breakfast Bonus Session (COMMUNICATION): Keep It Fresh


CJ Jackson, director of communications and marketing at Baylor’s Hankamer School of Business is an innovation-lover, a public radio show host, and an Iowa State alum. Before joining Baylor, CJ worked for NCR Corporation 13 years, where she learned the power of high-functioning teams, global reach and impossible deadlines. CJ’s talents aren’t just limited to marketing communications. She was the winner of a twist contest – you know, the dance – at age 3, and she takes cross-country trips in her electric car. When she isn’t working, or driving on sun power, she’s in her craft room or volunteering at the local NPR station.


Jewell Laura
Organization: Baruch College-The City University of New York
Session: Plenary II: Aligning Your Brand Strategy with Fundraising Campaigns


Laura Jewell is the director of strategic communications and business development for the Zicklin School of Business at Baruch College in NYC providing vision, leadership, and overall management of the brand, communications and marketing for the school. With over twenty years of experience, she has a unique background as both a client and as a marketing agency executive developing integrated marketing and communications plans leveraging digital, traditional and social media platforms. Before coming to higher education, she worked for AT&T/ Lucent Technologies and then founded her own marketing PR agency. She has served on the board of the NJ Association of Women Business Owners and several Chambers of Commerce.


King Kimberlyn
Organization: East Tennessee State University
Session: Discussion Starter: What Keeps You Up at Night?

Konecny Katherine
Organization: Georgia Institute of Technology
Session: (E2) DEVELOPMENT TRACK: Framework for the Future


Kate Konecny is the Director of Development for Greater Atlanta for the Scheller College of Business at Georgia Tech. She has over 13 years of development experience and is responsible for raising major and principal gifts and developing MBA engagement strategies. Previously Kate developed fundraising strategy and managed the development teams for both the Graduate School of Arts and Sciences and the School of Professional Studies. As an active participant in the six-billion dollar Capital Campaign, she achieved record-setting donations for both Schools. She received her Bachelor of Arts degree in Communications from Wake Forest as well as her Master’s Degree in Fundraising Management from Columbia, which also focused on marketing and finance.


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