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All conference sessions and times are subject to change - check back regularly for the latest schedule.  ( 11:00am - 12:00pm )

All Sessions on Monday, March 27 will be held at the Newman Library – 151 East 25th Street, New York, NY, 10010. Please direct questions to Kelly Warhola, kelly.warhola@aacsb.edu  

Development Professionals Affinity Group Meeting  ( 1:00pm - 2:30pm )

Conference Registration / Information  ( 1:00pm - 6:00pm )

Marketing and Communications Council Affinity Group Meeting  ( 3:00pm - 5:00pm )

Welcome Reception  ( 5:00pm - 6:00pm )

All sessions on Tuesday and Wednesday (Mar. 28-29) will be held at the Baruch Conference Center, 55 Lexington Ave (at East 24th Street). Direct questions to Kelly Warhola, kelly.warhola@aacsb.edu  ( 7:30am )

Continental Networking Breakfast  ( 8:00am - 9:00am )

Exhibitor Showcase Open  ( 8:00am - 11:30am )

Conference Registration / Information  ( 8:00am - 5:00pm )

Plenary I - Getting Your Message Across In The New Media World  ( 9:00am - 10:00am )
Joe A. Ripp, Executive Chairman, Time Inc.

Networking Refreshment Break  ( 10:00am - 10:30am )

(A1) Is My Team Normal? Results of The AACSB/MaCC Survey of Business School Marketing and Communications  ( 10:30am - 11:30am )
(Session Moderator) Elliot Davis, Coordinator, Research, AACSB International
Sheri Irwin-Gish, Executive Director, Communications and Marketing, College of Business Administration, University of Nebraska-Lincoln
Cynthia J. Jackson, Director, Communications and Marketing, Hankamer School of Business, Baylor University

(A2) Greater Than the Sum of Its Parts: Making it Work Through Collaboration  ( 10:30am - 11:30am )
Enrique Gonzalez-Salgado, Senior Director, Development, Steven G. Mihaylo College of Business and Economics, California State University, Fullerton
Kate Troelstra, Vice President, University Advancement, School of Business, Clayton State University

Networking Luncheon and Table Topics  ( 11:30am - 12:45pm )

Exhibitor Showcase Open  ( 12:45pm - 5:00pm )

(B1) Business School Branding: Defining and Tracking Your Brand  ( 1:00pm - 2:00pm )
Dana Edwards, Vice President and Partner, SimpsonScarborough
Laura Jewell, Director, Strategic Communications and Business Development, The Zicklin School of Business, Baruch College-The City University of New York

(B2) The Devil’s in the Details: How to Leverage Curriculum in Your Development Strategies  ( 1:00pm - 2:00pm )
Sandra Loughlin, Director, Learning and Innovative Instruction, Robert H. Smith School of Business, University of Maryland
David VanLone, Senior Director, Corporate/Foundation Relations, Robert H. Smith School of Business, University of Maryland

Networking Refreshment Break  ( 2:00pm - 2:30pm )

(C1) How to Use Digital Data to Make Better Marketing Decisions  ( 2:30pm - 3:30pm )
Grant Sabatier, Vice President and Principal, Digital Strategy, Eduvantis, LLC
Amy Schmitz, Director, Marketing and Communications, School of Business Administration, University of San Diego

(C2) The 8 Ways to Ask for Gifts: Expanding the Art and Science of the Solicitation  ( 2:30pm - 3:30pm )
Unyong Nakata, Executive Director of Development, Shidler College of Business, University of Hawaii at Manoa
Lani Starkey, Principal and Founder, Fifty Rock Consulting LLC

Networking Refreshment Break  ( 3:30pm - 4:00pm )

(D1) A Marketer's Playbook: Secrets Revealed to Develop a Winning Team and Proven Strategies  ( 4:00pm - 5:00pm )
Frank Goedertier, Program Director of the Masters in Marketing Management, Associate Professor, Head, Consumer Marketing, Retail & Branding Cluster, Vlerick Business School
Tom Kegelman, Assistant Dean, Marketing, Communications and Graduate Enrollment, The Fox School of Business, Temple University

(D2) Fundraising Strategies for a Capital Campaign  ( 4:00pm - 5:00pm )
Jon Kletzien, Principal and CoFounder, studio amd
Randall J Pratt, Senior Director of Development and Alumni Relations, Carol Martin Gatton College of Business and Economics, University of Kentucky

Continental Networking Breakfast  ( 8:00am - 9:00am )

Exhibitor Showcase Open  ( 8:00am - 12:30pm )

Conference Registration / Information  ( 8:00am - 1:30pm )

Breakfast Bonus Session: 7 candidate segments. 15 countries. One marketing message?  ( 8:30am - 9:30am )
Sarah Ham, Director, Marketing and Communications , AACSB International
Betty Su, Vice President and Chief Marketing Officer, Graduate Management Admission Council®

Plenary II – Advertising Your B-School: Understanding the Brand Strengths, Challenges and Development Relationship Opportunities  ( 9:45am - 11:00am )
Kristi Faulkner, President, WomenK!nd

Networking Refreshment Break  ( 11:00am - 11:30am )

(E1) The Social B-School: Delivering Recruitment, Communications and Careers on Shoestring Budget  ( 11:30am - 12:30pm )
Andrew Crisp, Director and Co-Founder, CarringtonCrisp
Kirsten Khire, Executive Director of External Relations, The Belk College of Business, University of North Carolina at Charlotte

(E2) Discovering New Donors and Re-Discovering Existing  ( 11:30am - 12:30pm )
Nina Restuccia, Interim Vice President, Development and Alumni Relations, Pace University
Prisca Zaccaria, Senior Director, Advancement Research and Prospect Management, Terry College of Business, The University of Georgia

Networking Luncheon  ( 12:30pm - 1:30pm )